My Little Birthday: Recipe e-book
In this project, I was involved in the creation of an engaging e-book in collaboration with @acostuma_.
Acostuma is a project conceived by Luisa Zuffo and Paula Vasani with the aim of contributing to simplifying and transforming the way family meals are prepared. The idea was to create an e-book that would share the best recipes used by Luisa during the first years of her son's life. They are practical and nourishing homemade recipes, presented in a more festive manner.
My role in this project encompassed stage production, photography, text review, and graphic design. The entire visual project was executed using Figma.
Recognizing the importance of visual consistency to engage with the targeted audience, I took charge of the graphic design aspect. I designed layouts that combined Acostuma's brand elements with captivating imagery, fostering an emotional connection with the content. To maintain uniformity, I formulated a style guide that detailed typography, colour palettes, iconography, and other design components.
Mary's Living and Giving for Save the Children: Window design
Over the past year, I led the conception and realization of window designs for Mary's Living and Giving charity shop in London, UK.
The task was to craft captivating displays on a tight budget. To address this, I harnessed creativity and utilised glass chalk markers. This approach resulted in compelling designs that effectively conveyed the charity's mission and aligned with seasonal sales trends.